Essentials to Lead Generation for Software Vendors

Build prospects database, tailor messaging, get past gatekeepers, engage buyer personas to generate more quality leads.

What you’ll learn
Generate more high-quality leads
Conduct effective telemarketing, social, and email outreach
Build a network on LinkedIn to create online dialogues in a way that nurtures lasting relationships
Learn how to build your prospects database, tailor messaging that gets responded to, get past gatekeepers, and engage with your leads confidently

Requirements
No B2B software marketing experience needed. You’ll learn everything you need to know in the course.

Description
In Essentials to Lead Generation, you’ll learn strategies and engagement tactics so that you can begin to generate leads to enhance your sales pipeline. If you’re looking to learn how to build a database of prospects, learn more about your target market, and tailor messaging to engage your buyer personas, then this course is for you.Lead generation is a necessary marketing skill to bring your prospects down the sales cycle. This course will give you the basic tools to get started!In this Essentials to Lead Generation course, you will learn how to:Identify qualified leadsDefine your target audience and build buyer personasBuild a database of in-target prospectsCraft engaging pitches and email messages to increase your response ratesLearn the secrets to outbound telemarketing and cold callingBuild rapport, get past gatekeepers and engage your prospects in high-level discussionsWrite a leads report that fully details the next steps for follow-upUnderstand the in’s and out’s to social sellingCreate a remarkable LinkedIn social selling profile that commands credibility and legitimacyBuild a network on LinkedIn to create online dialogues in a way that nurtures lasting relationshipsConduct social listening to enhance your understanding of your buyer personasYOUR OUTCOMESFrom struggling to high-performing lead generation marketerFrom stuck to getting past gatekeepers like a proFrom seen-zoned to engaged prospectsFrom shy and unsure to navigating difficult conversations confidentlyEssentials to Lead Generation is a beginner course for B2B software marketers created by MediaDev.

Who this course is for
a B2B software marketer at the beginning of your career
a general marketer planning to delve into B2B software marketing
a business development representative looking to generate more high quality leads to improve your sales pipeline