The Entrepreneurial Process

Name Product: The Entrepreneurial Process
Download Size:  903 MB

Learn about the three levels of business strategy and how to take advantage of opportunities at each level.

This course will introduce you to the three levels of business strategy and show you how to take advantage of opportunities at each level.

You will Create an Overall Strategy For Your Business

We’ll teach you a framework called The Cascade model that is broken up into these three levels of business strategy and made up of a series of simple business tools that you can use to grow your business. These levels are:

The Environment and it’s driving forces. Driving Forces are those things that create and destroy opportunities in real time that you have no control over.
The Market which is where your competition, suppliers and customers live.
The Organisation and how you can become more efficient and effective.
This framework has been used to coach business leaders in Australia, Indonesia, New Zealand, Singapore and Vietnam for more than 30 years, some of the things you’ll learn (and be able to apply) are:

Create a Sustainable Competitive Advantages Table that will help your organisation meet and exceed your industries critical success factors.
Decide whether your organisation should focus on price or difference, and whether you should promote your product or create a new version using The Lifecycle tool.
Learn how to offset your weaknesses with your strengths and your threats with opportunities using a SWOT Analysis.
After completing this course you will have the tools to move your business (or opportunity) to it’s next level of growth, and out-compete your competition!