Ryan Deiss Content Marketing Mastery
Businesses Need Content Marketers
(or.Why You Need To Get Certified)
I’m not going to sell you on the importance of content marketing.
If you’re here, you already know it’s an essential aspect of any digital marketing strategy, because content marketing:
Builds authority and credibility.
Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it.
Enables your message to spread to new audiences organically (i.e. for free!).
In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.
So that’s why businesses need content marketers.
There’s just one problem: Most so-called “content marketers” don’t know what they’re doing.
Are You A “Doer”.or Just a “Talker”
(.Who Actually Know What They’re Doing)
Let’s face it: Marketing experts are a dime a dozen.
So how do you separate those who “walk the talk” from the ones who merely.
That’s the problem!
And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN. We aren’t just researchers, nor or are we merely journalists.
We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
In other words: WE ACTUALLY DO THIS STUFF.
.so we know how hard it is to find truly skilled people who know what they’re talking about.
And that’s why we created the “Content Marketing Specialist” course and certification.
We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.
1 Start Here
2 Top of Funnel Content
3 Middle of Funnel Content
4 Bottom of Funnel Content
5 Blog Marketing
6 Content Distribution
Ryan Deiss – Content Marketing Mastery UP1
Quiz if you want to test.gif