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Description
Published 11/2022
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.05 GB | Duration: 13h 9m
Rural Marketing specializes in promoting, advertising, and distributing products and services in the rural areas.
What you’ll learn
The main aim of this course is to give the students a wide scope and understanding of how the working is done in the rural areas
Learn what are the challenges and how to work on it further
The course includes various projects and models to help bring advancement in rural areas.
Understand how the industry and what are the challenges that they need to face
Requirements
No requirements for this course. If you wish to pursue a career in this field, then it is the utmost necessity that you should have a willingness to work in the rural areas to get to know about the challenges and also learn from it.
Description
There is a huge demand for people working in rural marketing, as there is tremendous growth in this industry. There are various career opportunities in this field which provides you with a good salary package to enhance and build your future. The candidates must be systematic and well organised in their work. The main motive of Rural Marketing is to make students understand how the industry and what are the challenges that they need to face. Willing to study in this field gives you a wide scope in studies as well as career opportunities. Rural Marketing specializes in promoting, advertising, and distributing products and services in the rural areas. The main aim is to inspect and explore various issues faced in rural markets. It is very important to accept this challenge and understand it the diverse way and then make decisions according to the challenges. The main motive is to gain importance in emerging economies. It is involved in the marketing of the rural products in the rural areas. Rural Marketing mostly involves reaching the rural customer, understanding their needs and requirements, and supply of goods and services. The rate of consumer goods is high and tremendous in rural areas. The scope of the course is growing with new products coming into the market. The candidates who like to work for the growth and management of the rural areas are suitable to do this course. This course is considered the best choice for exploring career opportunities. There is a huge scope not only in India but also Abroad. There are areas wherein the candidate can work, such as rural managers, marketing, and purchase. Also, the input and output have amplified to an immense level in rural markets for manufacturing and utilisation. There is an increase in the form of living standard and employment opportunities.
Overview
Section 1: Introduction
Lecture 1 Basic Concepts & Phases Of Rural Marketing
Section 2: Rural Marketing A Conceptual Framework
Lecture 2 Rural Marketing Model
Lecture 3 Differences In Rural & Urban Markets
Lecture 4 Differences In Rural & Urban Consumer Behavior
Lecture 5 Differences In Rural & Urban Consumer Behavior Continues
Lecture 6 Challenges In Rural Marketing
Lecture 7 Opportunities In Rural Marketing & Conclusion
Section 3: Rural Market Introduction And Segmentation
Lecture 8 Rural Income Distribution & Rural Consumption
Lecture 9 Segmentation Variables
Lecture 10 Approaches For Segmentation
Lecture 11 Approaches For Segmentation Continues
Lecture 12 Target Marketing & Conclusion
Section 4: Rural Marketing Research
Lecture 13 Evolution Of Rural Marketing Research
Lecture 14 Tools For Rural Market
Lecture 15 Challenges In Rural Marketing Research
Lecture 16 Rural Marketing Consulting Agencies & Conclusion
Section 5: Rural Consumer Behavior
Lecture 17 Consumer Behavior Introduction & Fundamentals
Lecture 18 Consumer Behavior Introduction & Fundamentals Continue
Lecture 19 Consumer Behavior Roles & Factors Influencing
Lecture 20 Lifestyle & Profile Of Rural Consumer
Lecture 21 Lifestyle & Profile Of Rural Consumer Continue
Lecture 22 Rural Consumption Trend And Conclusion
Section 6: Rural Marketing Mix & New Product Development
Lecture 23 Marketing Mix
Lecture 24 Rural Marketing Mix- Product
Lecture 25 Rural Marketing Mix- Price
Lecture 26 Rural Marketing Mix- Place Continue
Lecture 27 Rural Marketing Mix- Promotion
Lecture 28 Additional P’S & 4A’S Of Rural Marketing
Lecture 29 New Product & Objectives Behind New Product Launch
Lecture 30 Exploration & Screening Stage
Lecture 31 Evaluation & Business Analysis
Lecture 32 Product & Marketing Mix Development Stage
Lecture 33 Product Testing & Launch Stage And Conclusion
Section 7: Product Life Cycle & Brand Management In Rural Market
Lecture 34 Introduction To Product Life Cycle
Lecture 35 Characteristics Of Different Stages Of Plc
Lecture 36 Characteristics Of Different Stages Of Plc Continue
Lecture 37 Marketing Strategies Of Introduction & Growth Stage
Lecture 38 Marketing Strategies Of Maturity & Decline Stage
Lecture 39 Introduction To Brands & Branding Process
Lecture 40 Brand Loyalty
Lecture 41 Regional Brands With Examples
Lecture 42 Rural Buying Behavior & Conclusion
Lecture 43 Rural Buying Behavior & Conclusion Continue
Section 8: Rural Retailing
Lecture 44 Introduction To Retailing
Lecture 45 Strategies For Rural Retail Channel Management
Lecture 46 Opportunities For Organized Rural Retailing
Lecture 47 Challenges For Organized Rural Retailing
Lecture 48 Organized Rural Retailing Examples & Conclusion
Section 9: Marketing Strategies For Indian Rural Market
Lecture 49 Segmentation & Competitive Rural Strategy
Lecture 50 Product Strategy & Pricing Strategy
Lecture 51 Communication Strategy Part 1
Lecture 52 Communication Strategy Part 2
Lecture 53 Communication Strategy Part 3
Lecture 54 Distribution Strategy
Lecture 55 Distribution Strategy Continue
Lecture 56 Region-Specific Strategies & Conclusion
Section 10: Rural Marketing Of Fmcgs
Lecture 57 Introduction & Characteristics Of Fmcg
Lecture 58 Evolution Of Indian Fmcg Industry
Lecture 59 Characteristics Of Indian Fmcg Sector
Lecture 60 Challenges In The Fmcg Industry
Lecture 61 Fmcg Penetration In Rural Market
Lecture 62 Hul Cass Study
Lecture 63 Hul Project Shakti
Lecture 64 Hul’S Operation Streamline
Lecture 65 Itc’S E-Choupal & Other Initiatives
Lecture 66 Nirma Chemical’S Strategies For Rural Market
Lecture 67 Coca Cola Case & Conclusion
Section 11: Rural Marketing Of Financial Services
Lecture 68 Marketing Of Banking Services & Evolution Of Rural Banking
Lecture 69 Challenges Of Marketing Banking Services In Rural Market
Lecture 70 Opportunities For Banking In Rural Areas
Lecture 71 Marketing Strategies For Banking Services
Lecture 72 Marketing Strategies For Banking Services Continue
Lecture 73 Icici Bank Case Study
Lecture 74 Challenges & Opportunities
Lecture 75 Marketing Strategies For Insurance Services In Rural Markets
Section 12: Marketing Of Agricultural Inputs & Produce
Lecture 76 Indian Tractor Industry & Its Classification
Lecture 77 Challenges & Potential Of Tractor Industry In India Part 1
Lecture 78 Challenges & Potential Of Tractor Industry In India Part 2
Lecture 79 Challenges & Potential Of Tractor Industry In India Part 3
Lecture 80 Fertilizer Industry And Its Classification And Policy
Lecture 81 Challenges & Marketing Strategies For Fertilizer Industry
Lecture 82 Challenges & Marketing Strategies For Fertilizer Industry Continue
Lecture 83 Agrochemicals Industry & Marketing Environment
Lecture 84 Marketing Environment For Agrochemicals
Lecture 85 Marketing Strategies For Agrochemicals
Lecture 86 Indian Agricultural Produce
Lecture 87 Challenges In Marketing Agricultural Produce
Lecture 88 Challenges In Marketing Agricultural Produce Continue
Section 13: E-Rural Marketing & E-Governance For Rural India
Lecture 89 Introduction Concepts & Itc E-Choupal Case Example
Lecture 90 Teradata Case let
Lecture 91 Indiagriline Case Example
Lecture 92 Kasam Caselet
Lecture 93 E-Governance Introduction & Benefits
Lecture 94 E-Governance Projects & Conclusion
Lecture 95 E-Governance Projects & Conclusion Continue
Students, Business people with interest in rural marketing
HOMEPAGE
https://anonymz.com/?https://www.udemy.com/course/rural-marketing-promote-advertise-and-distribute/
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