Product Marketing: Go To Market Strategy For Product Success

Comprehensive understanding of Go To Market Strategy for launching a new product. A Marketing course for Global students

What you’ll learn
Crafting a compelling Go To Market Strategy for launching New Products
A comprehensive understanding of what is Go To Market Strategy
Market Analysis and Research
Competitive Positioning and Product value Proposition
Pricing and Packaging Strategy and Market Segmentation
Distribution Strategies and Customer Acquisition
Branding and Content Marketing
Product Launch Plan
Post launch Evaluation and Optimization

Requirements
No pre-requisites. Just a desire to learn marketing strategy

Description
This course designed and delivered by Col (Dr) Shabbar Shahid, offers a comprehensive understanding of go-to-market strategy for launching a new product or an existing product in a new market. It is a course suitable for people connected with sales and marketing and those intending to make a career in product marketingTopics like Difference between Normal Marketing Plan and GTM Strategy, Market Analysis and Research, Competitive Positioning and Product Value Proposition, Pricing strategies, Packaging and Segmentation Strategies, Sales and Distribution Strategies and Customer Acquisition, Marketing mix, Branding and Content Marketing, Product Launch and Post-Launch Optimization have been covered in a lucid manner with relevant examples. The course aims at giving the learners a comprehensive understanding of the marketing theory and preparing them to develop and execute an effective go-to-market plans that align with business objectives and customer needs.Students of courses like Bachelors in Business Management (BBM or BBA), or Masters in Business Management (MBA) or post graduate diploma in Business administration will find this course aligned with their course curriculum. The instructor Col (Dr) Shabbar Shahid is an Amy Veteran with a passion for teaching. He is a post graduate mechanical engineer, an MBA, a Chartered Engineer, a Fellow of the Institution of Engineers (India) and a Doctorate in Management. Thus, qualified to speak on the subject.

Overview
Section 1: Introduction

Lecture 1 Welcome note

Lecture 2 Promo/Introduction

Lecture 3 Preview

Lecture 4 What exactly is Go To Market Strategy ?

Lecture 5 Difference between Marketing Plan and GTM Strategy

Lecture 6 Marketing Mix. The 4 Ps of the market

Lecture 7 Market Research and Analysis

Lecture 8 Competitive Positioning the Product

Lecture 9 Understanding product Value Proposition

Lecture 10 Pricing Strategies. Part 1 Internal Factors

Lecture 11 Pricing Strategies. Part 2 External Factors

Lecture 12 Market Segmentation Part 1

Lecture 13 Market Segmentation Part 2

Lecture 14 The Packaging Strategy

Lecture 15 Sales and Distribution Strategies and Customer acquisition

Lecture 16 Branding and Content Marketing

Lecture 17 Product Launch planning and Post Launch Optimization including Matrics

Lecture 18 Bonus and Thank you note

Product Marketers,Students of MBA and BBA courses,Students interested in pursuing a career in marketing,People connected with Sales and Marketing