MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 965 MB | Duration: 1h 24m
Rent Free Studio and Shoot 20+ Clients per Day
What you’ll learn
How to Structure your Business i.e. Teams or Solo?
Equipment necessary without breaking the bank
How to setup a portable studio on location
How to find your Target market (Organizations that Need a Membership Photo Directory)
Strategies for Marketing to Churches, Clubs, Retirement Communities, other Religious communities.
Planning & Coordinating with your Accounts for a successful Directory program
Scheduling Process for Photo Sessions
How to setup your studio and viewing/sales area at the location
How to present and sell portraits to the member families, couples and singles without sales pressure
How to process and ship portrait orders to the member’s homes
How to design and layout the directory
How and where to print the final directories
How to ship directories
How to create a simple online or mobile directory
How to keep lifelong customers and build email lists from your member photo sessions
Finding studio space in a good location is key. But it is very expensive in most locations. This course teaches a different concept, where we take the studio to organizations. Primarily membership organizations, like churches, synagogues, exclusive communities, and clubs. Also, School family fundraisers. Membership organizations are made up of family units, couples, and singles. you can pose 20 or more per day or night. Lots of space, high ceilings, good parking, excellent location, and rent-free. I will teach you how to monetize your shoots at their location and make multiple sales each day. How do we do this? I’ll show you step by step. This is not theory. I have done this for many years with the company I founded with great success. It was a great boost to my income using this business niche. This is really a Portrait Photography business. The directory portion of the business is our way of giving back to the organization for allowing us to use their space and photograph their member families.
We will cover how to pick your target market. You will learn how to market and book accounts without sales pressure. You will learn how to set up your portable studio at the location and set up your selling area. You will learn how to keep your costs low and your profits high.
Who this course is for
The course is intended for photographers who have some experience with portrait photography, who want to understand how to enter this market and be profitable.