Neil Patel – Advanced Marketing Program (2017)

My 45-Module Course for Creating, Scaling and Automating Your Business Using My Secret Marketing Tactics

45 Modules of Training
over 12 Months

Learning Through:
Audio, Video, Written Exercises, Cheat Sheets and Manual Guides

Everything is broken down into Easy Pieces.

Everything You Need for an Incredibly Profitable Sales Funnel

3 ways to Reverse-Engineer a 7-Figure Competitor to find out what they did from your very position to get where they are now.
My strategy for leapfrogging over years of trial-and-error by spotting the 5 Core Desires of your niche and making sure your product promises to fulfill all of them.
How to spot the three most dangerous and most lucrative competitors in your niche. They may NOT be who you think they are.
Secrets of getting dirt-cheap clicks to your opt-in page so you’re paying pennies (or less) per qualified lead.
Setting up a tantalizing “lead magnet” page where prospects can’t wait to get your first email and are constantly refreshing their email inbox to hear from you.
The superfast method for creating an easy-to-make and easy-to-sell “Trip Wire” product. which turns a curious prospect into a committed customer in minutes.
Why your Tripwire product and presentation needs to be created very differently from your core offer or you’ll actually make less money.
How to get affiliates to send free traffic to your trip wire offer, even if they’re reluctant to promote a low-priced product.
How to create a new product in record time. Weeks instead of months or even days, once you get the hang of it.
The 5-Question Checklist to decide whether the product you already have is good enough or if you need something new.
7 ways to immensely raise the value of your offer so your price looks like a steal to anyone looking at it. (After you do this, you can either sell many more of your product or jack up the prices and make a ton more per sale)
When to make your offer scarce and temporary and when to make it evergreen. (If you’ve ever found internet “product launches” to be confusing, I’ll clear everything up for you here)

Elite Sales Copy & Persuasion Tactics For Sky-High Conversion Rates (Even Before You Optimize Your Page)

The 9 Elements of Highly Converting Sales Pages that almost everyone misses (sadly, you can go your entire career without knowing these and never have a “winning” offer).
The 2 “Conversion Killers” that can destroy any page’s conversion rate even if everything else is perfect.
The Near-Psychic tactic of having your salesletter or video read exactly what your prospect is thinking, as he’s thinking it, so he’s convinced you’re reading his mind and understand him perfectly.
My own personal system of conversion optimization where your conversion rates are guaranteed to progressively increase over time (This is how you go from a sales rate of 0.1% to 7% and beyond over time)
The exact beat-by-beat structure for any sales presentation, whether it’s a webinar, written sales page, or video.
When to use a sales video, written salesletter, or almost no text at all.
How to make your prospects instantly trust you even if they never heard of you until 2 minutes ago.
How to know if a webinar is right for your business or if you’re better off running the other way.
The 3 reasons most webinars bore their customers to tears. and how to guarantee your prospects are awake and ready to buy.
The most powerful closing strategy I’ve ever found making webinar viewers race to pull their wallets out.
What to do if your webinar attendees leave without buying. (It’s not over yet!)

Ferocious Follow Up Strategies that Double Your Earnings Per Lead

Exactly how to segment your lists in a way that totally maximizes profit.
How to make your prospects actually look forward to reading your daily or weekly emails.
How to set up a powerful email system that looks complicated from the outside, but is very easy to set up from your end.
Cut-and-paste email templates that have made my past clients hundreds of thousands of dollars.
Word-for-Word Proven Phone Scripts to close your customers on high-end programs and consulting packages. (Some of these work like magic, even when the sales person is brand new or notoriously bad at sales)
Autoresponder email sequences for every phase of your 5-Step Sales Process. Whether someone is a curious prospect, a new trip-wire customer, or an owner of several products, you’ll have a specific email sequence to guide him to providing you more revenue.
The magical way to have extremely profitable upsells or profit maximizers. There’s no reason your customer’s first order can’t be 3 or 4 times the amount of your main product.
How to condition your buyers to feel incomplete unless they continue to buy more products from you, every couple months, without fail.

Unlimited & Targeted Traffic That Keeps Your Sales Funnel(s) Full of Happy & Eager Buyers

How to really understand traffic. it’s purpose. how much you need. and when it’s no longer important.
Find out within seconds what your most profitable form of traffic is so you can quit wasting time on sending tire-kickers to your site.
My formula for calculating the true cost of SEO and making sure it’s worth it. (When you factor in time & opportunity costs, sometimes search traffic actually costs more than your PPC ads!)
My link-bait method to get others to enthusiastically send their traffic right to your site.
Content Marketing Strategies that Top 20 internet blogs use to get endless traffic. (I’ve shared these with clients for $50,000 but they’re all included in this program for you)
The easiest way to set up Native Advertising so your prospect comes to your page feeling like it was recommended by a trusted authority.
How to discover the highest-paying keywords and then rank your page very high on Google for them so purchase-ready prospects find you easily.
The truth about retargeting campaigns and how to make your prospect feel like it’s “destiny” that they buy your product.
The exact sequence of paid advertising (PPC) you should use. Most people dive into the wrong sources first. The order DOES matter and dramatically affects how much you end up paying down the road.
Why there’s no shame in entirely using paid traffic instead of SEO. (And how to tell if this applies to your business)
How to calculate your ROI on every business initiative so you’re always profiting with every minute you spend on your projects.
When and if you should use Google AdWords (The decision of whether or not to use this asset is critical. Google can make you incredible amounts of money or they can devastate your wallet in record time)
Everything you need to know about AdWords, the Content Network, and anything else Google Related.
How to use Facebook to swipe your competitors’ customers without them knowing what hit them. and then rake in extra leads and customers immediately.
3 ways to pay less than minimum-bid for any Facebook Ad clicks so you can profit much more per click.
The dark truth about using Twitter for customers. (You can make a lot of money, but you must know this if you want to sleep at night afterward)

Tracking, Analytics, & Optimization: Your Constant Formula for Increased Gains

The myth of “Split-Testing” and why the way most people try to conversion-optimize will usually lead them down the wrong path.
How to continuously increase your conversion rate for every step of your 5 Step Sales Process so you literally get exponentially more money from your business.
The minimum “bare bones” software you need for analytics & testing. as well as the 4 inexpensive tools you can use to skyrocket your conversion rates.
How to condense a ton of data into a tiny handful of numbers you can use to instantly decide the next action your business needs to take.
The Analytics tool that everyone uses and but give the LEAST actionable info. (However, it does have one critical use that almost no one uses it for)
How to quietly test an offer before notifying affiliates, so you can have a million dollar launch right out the gates.

Folders:

–Month 1
Module 1
Module 2
Module 3
Module 4
Welcome – Advanced Marketing Program.jpg
Welcome – Advanced Marketing Program.mp4
–Month 2
Module 5 Persuasion Part I
Module 6 Persuasion Part II
Module 7 Crafting Sales Process
Module 8 Creating Core Offer
–Month 3
Materials Missing from Module 4
Module 10 Creating a Tripwire
Module 11 Creating a Core Offer
Module 12 Additional Core Offer Sales Resources
Module 8 Writing Compelling Copy (Updated)
Module 9 Creating a Lead Magnet
–Month 4
Module 13 Profit Maximizers
Module 14 Writing Compelling Email Sequences Part 1
Module 15 Writing Compelling Email Sequences Part 2
Module 16 Lead to Customer Conversion Sequences
–Month 5
Module 17 Writing Powerful Webinars
Module 18 Writing Powerful VSLs
Module 19 Long Form Sales Methodologies
Module 20 Traffic Tracking Part 1
–Month 6
Module 21 Traffic Tracking Part 2
Module 22 Traffic Tracking Part 3
Module 23 Retargeting and Pixels
Module 24 Paid Media Overview & Swipe
–Month 7
Module 25 Paid Media Part 1
Module 26 Paid Media Part 2
Module 27 Paid Media Part 3
Module 28 Paid Media Part 4
–Month 8
Module 29 Content Marketing Essentials Part 1
Module 30 Content Marketing Essentials Part 2
Module 31 Content Marketing Essentials Part 3
Module 32 Content Marketing Essentials Part 4
–Month 9
Module 33 – Building and Curating a Content Network
Module 34 – Delegating and Outsourcing
Module 35 – Strategic Partners and JVs
Module 36 – Creating an Info & Consulti…roduct Part 1
–Month 10
Module 37 – Creating an Info & Consulti…roduct Part 2
Module 38 – Product Launch Big Picture
Module 39 – Instant Start Live Launch
Module 40 – Momentum Launch
–Month 11
Module 41 – Multi-Tier Launch
Module 42 – Engineering an Evergreen Launch
Module 43 – Conversion Optimization Part 1
Module 44 – Conversion Optimization Part 2
–Month 12
Module 45 – Conversion Optimization Part 3
Module 46 – Automating and Scaling
Module 47 – Stacked Marketing Strategies