MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 591.43 MB | Duration: 1h 14m
Build great products. Become a successful product manager | startup | business owner learning to use the product mindset
What you’ll learn
What you need to start your career in product management
You will learn how to build products that meet the needs of your target customers to build or create a successful business.
Easy steps to build and launch a successful MVP faster than competitors, while spending less time and money doing so.
How to improve existing products or services using the well-tested customer discovery process.
Learn how to identify a product value proposition that meets the needs of your target market better than your competitors.
Know how to identify and filter out the best market opportunities to increase the chance of product success.
Understand important product success metrics.
Learn how to find market fit for your products.
Learn how to understand users need.
Know how to identify what feature to ship with your MVP.
Learn how to use the Net Promoter Score to collect customer feedback, monitor performance, and improve any product and MVP.
Learn the tips to avoid product failure for new startups and increase your chance of raising startup investment to grow your business.
Learn the customer discovery process, how to build products that customers love and making customers your product advocates.
How to plan and prioritise product features for any product team, startups, and product owners.
How to determine your target customers.
How to effectively conduct and analyse customer surveys and interviews to iterate and take your product to market fit for any product team or startup.
Understand the product life cycle and how it applies to every product.
How to find potential interviewees for product interviews, user tests, and exploratory interviews.
Learn how to conduct user research to overcome the challenges of customer acquisition to drive product adoption, revenue, and profitability.
How to find potential customer interviewees both internally and externally.
How to model customer interview questions correctly while avoiding bias.
How to structure and run effective customer surveys and interviews.
Learn an easy-to-follow customer discovery process to help you generate problem hypotheses, products, and startup business ideas.
There are no pre-requisites; some knowledge of basic business concepts would be helpful.
Want to make a difference or solve customer problems.
This course is a useful guide to building great products and achieving product-market fit using the customer development process and lean startup principles. Anyone thinking of launching a new product or improving an existing product but lacking clarity on how to proceed will find value in this course.You will learn about the customer discovery process and the lean product development process. You will also learn how to conduct effective customer surveys and interviews. Furthermore, you will be shown how to analyse this customer feedback to iterate and improve your product to create maximum value for your customers and increase market share for your product. You will learn all these in an easy-to-follow and repeatable way as you navigate your way to taking your product to market fit.Anyone aspiring to pursue a career in product management or working in Agile teams for companies of any size will benefit from this course. The course incorporates a series of case studies from Fortune 500 companies to help the learners easily capture the concepts taught.For startup founders, entrepreneurs, analysts, product managers, product owners, Agile teams, executives and CEOs, marketers, product designers, and anyone seeking to make a difference through creating a new product or service, this course will be an indispensable reference guide and companion.
Section 1: Introduction
Lecture 1 How to create great products
Section 2: First-step to building successful products
Lecture 2 What is a product?
Lecture 3 Understanding the product life-cycle 1
Lecture 4 Understanding the product life-cycle 2
Lecture 5 Products vs Projects
Section 3: Where do product ideas come from?
Lecture 6 Source of product ideas
Lecture 7 Create your own problem hypotheses
Lecture 8 Features to ship with your MVP
Lecture 9 Build your MVP
Lecture 10 Find, grow, and retain your customers
Section 4: Listen to your customers to find product-market fit
Lecture 11 Why do products fail?
Lecture 12 The importance of conducting user research for product success
Lecture 13 How to conduct effective customer surveys 1
Lecture 14 How to conduct effective customer surveys 2
Lecture 15 The Net Promoter Score (NPS)
Lecture 16 Why it is important to talk to real customers
Lecture 17 How to analyse customer interview response
Section 5: Conclusion
Lecture 18 Now that you know how to go from a ‘problem to solution’
The course is for aspiring product managers or anyone trying to build a new product or service,Startup founders, investors and entrepreneurs,Product owners, product managers, chief product officers, directors of product management,,Business analysts, product analysts, software engineers,,Agile project teams, project managers or program managers seeking to pursue a career in product management,Product designers, UX designers,,Executives and CEOs of any company,Marketers, data analysts and business analysts working in any company,Anyone trying to improve their existing products or services