International Marketing And Business Management

Expand your business to International Markets. Create the success document for the overseas target market

What you’ll learn
Apply theoretical and practical knowledge of competitive strategies in the context of globalisation of international business.
Analyze which markets to enter, best ways to enter these markets, forecast the impact of global expansion and keep your business growing.
The meaning of international business, the scope of international business and the modes of entry into international business
Create a common road map for the international marketing team in an overseas target market
Requirements
Curiosity or desire to expand your business internationally. knowledge of exports and international marketing is required to take up this course is an added advantage. No pre-requisites for this course
Description
Analyze which markets to enter, best ways to enter these markets, forecast the impact of global expansion and keep your business growing. The course serves as a road map and reference for international marketing efforts. And also for a market plan in a selected potential overseas target market. This course has been designed to introduce a variety of aspects of international business. Globalisation and growing international trade amongst many different countries have brought new challenges and opportunities for many new economies and established economies. This course intends to bring these new ways of doing business and new questions in the minds of international business leaders to discussion and provide some probable answers to these questions. This course will help you make intelligent decisions as you expand your business internationally. It provides a blueprint for researching markets, setting clear and realistic goals, evaluating various market entry options, modeling your international business and growing your global business long term. Mastery in International Business management is a great course of choice in the increasingly connected modern world. The main objective of this course is to prepare users, learners and managers to deal with forces affecting international businesses and to expand successfully in many international markets. International businesses have a growing need for senior personnel with high quality management skills and specialist regional knowledge.

Overview

Section 1: Introduction

Lecture 1 Terms In International Marketing

Lecture 2 Problems and International Perspective

Lecture 3 Problems and International Perspective Continue

Lecture 4 International Marketing Stages and Orientations

Lecture 5 Domestic vs International Marketing and Conclusion

Section 2: International Trade Theories and Barriers

Lecture 6 Mercantilism Theory

Lecture 7 Absolute Advantage Theory

Lecture 8 Comparative Advantage Theory Factor Endowment Theory

Lecture 9 Product Life Cycle Theory

Lecture 10 Competitive Advantage Of Nations Theory

Section 3: International Trade Theories and Barriers

Lecture 11 Levels Of Economic Integration and Trade Barriers – Tariffs

Lecture 12 Non-Tariff Barriers and Conclusion

Section 4: International Market Entry Methods

Lecture 13 Objectives Of Going International – Proactive and Reactive Factors

Lecture 14 Foreign Market Selection Factors

Lecture 15 International Market Selection Process

Lecture 16 Piggybacking and Offshore Services

Lecture 17 Licensing and Franchising

Lecture 18 Contract Manufacturing

Lecture 19 Wholly Owned Foreign Subsidiary

Lecture 20 Constraints To Go International And Conclusion

Section 5: Researching Foreign Markets

Lecture 21 Domestic VS International Research And Need For Research

Lecture 22 Research Objectives

Lecture 23 The Task Of Marketing Research

Lecture 24 The Task Of Marketing Research Continue

Lecture 25 Secondary Data Sources

Lecture 26 Primary Research In Foreign Markets

Lecture 27 Primary Research Process

Lecture 28 Primary Research Process Continue

Lecture 29 Problems In International Marketing Research

Lecture 30 Researching Foreign Markets Conclusion

Section 6: Culture And Buyer Behavior

Lecture 31 Introduction To Culture And Cultural Differences

Lecture 32 Elements Of Culture – Language And Religion

Lecture 33 Aesthetics and Mate

Lecture 34 Elements Of Culture – Education and Social Institutions

Lecture 35 Sources Of Cultural Knowledge

Lecture 36 Cultural Analysis

Lecture 37 Training And Cross-Cultural Training Methods

Lecture 38 Consumer Behavior And Culture With Conclusion

Section 7: Governmental and Political Risks

Lecture 39 Home Country and Host Country Political Environment And Regulation

Lecture 40 Political Risks

Lecture 41 The Legal Environment

Lecture 42 Settlement Of Disputes

Section 8: Financial Risks and Currency Concerns

Lecture 43 Exchange Rates and Financial Instruments

Lecture 44 Exchange Rate Implications and Exchange Controls

Lecture 45 Exchange Rate Implications and Exchange Controls Continues

Section 9: Organizing For International Markets

Lecture 46 Introduction and Unique Problems Of International Organizations

Lecture 47 Factors Influencing International Marketing

Lecture 48 Organizational Structure Alternatives

Lecture 49 Human Resource Implications and Conclusion

Section 10: International Distribution Strategy

Lecture 50 International Distribution Channels and Levels Of Distribution

Lecture 51 Levels Of Distribution

Lecture 52 Factors Influencing Channel Decisions And Distribution Coverage

Lecture 53 Types Of Foreign Intermediaries and Channel Selection Decision

Lecture 54 Warehousing In International Marketing and Conclusion

Section 11: International Product Strategy and Segmentation

Lecture 55 Product Planning – Its Need And Importance

Lecture 56 Product Planning Strategies

Lecture 57 New Product Development Process

Lecture 58 International Product Life Cycle

Lecture 59 Packing And Packaging and Their Functions

Lecture 60 Factors Influencing Packaging Decisions

Lecture 61 Types and Labelling In International Market

Lecture 62 Market Segmentation And Its Importance Need

Lecture 63 Bases For Market Segmentation and Conclusion Part 1

Lecture 64 Bases For Market Segmentation and Conclusion Part 2

Section 12: Branding Internationally

Lecture 65 Branding And Its Role In The International Market

Lecture 66 Brand Drivers In The International Market

Lecture 67 Brand Drivers In The International Market Continue

Lecture 68 Branding Decision Making Process and International Branding Decisions

Lecture 69 Brand Category And Brand Strategy Mix

Lecture 70 Remedies and Conclusion

Section 13: International Price Strategy

Lecture 71 Factors Affecting Price Decisions Internationally

Lecture 72 Costing Methods

Lecture 73 Costing Methods Continue

Lecture 74 Pricing Strategies

Lecture 75 How Japanese Keep Their Costs Low

Section 14: International Promotion Strategy

Lecture 76 Promotion and Its Techniques

Lecture 77 Promotion and Role Of Promotion Mix In International

Lecture 78 Barriers To Promotion In International Markets

Lecture 79 International Advertising

Lecture 80 Standardized VS Adaptation Promotion Strategy

Lecture 81 International Trade Fairs and Exhibitions

Section 15: International Marketing Strategy

Lecture 82 International Market Planning Process

Lecture 83 Aspects Of International Marketing Planning

Lecture 84 Ethics In International Marketing Strategy

Lecture 85 Benefits Of Ethical Companies and Conclusion

Section 16: Case Study On Starbucks Corporation

Lecture 86 A Short Case Study On Starbucks

Lecture 87 A Short Case Study On Starbucks Continue

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