Giles Thomas – Conversion Machine

General:

Learn a Proven Process to Increase your Conversion Rate & Grow your Business
Professional Online Training Course In Conversion Rate Optimization
Module 1. Profit Optimization

This module is about the truth behind conversion optimization, the mindset you need to be a truly great optimizer and what it really takes to get high conversion rates.

Here’s what you’ll learn:

Lesson 1 – Conversions 101

Get up to speed with what CRO means today and remove any myths and misconceptions you have around CRO that are causing you to make mistakes and fail

Lesson 2 – CRO Process

Learn the big picture process for conversion optimization, finally a proven step by step CRO process, with steps in sequential order, without “holes” or something missing

Lesson 3 – Terminology

Discover the vocabulary and insider terms that are constantly referred to in case studies and online publications, get a grounding in how you will talk about CRO within the context of the course

Lesson 4 – Customer Theory

Learn the documents and frameworks needed to create your customer theory, what it encompasses and how it structures your data collection and analysis processes for actionable learning that gets results

Lesson 5 – Business Objectives

Understand in detail what your business looks like now, what to track, and how to measure conversion optimization processes correctly so you can understand return on investment

Lesson 6 – Google Analytics Setup & Audit

Get your Google Analytics set up right so the data you collect is actionable and not skewed. Don’t waste time and money collecting bad data

Module 2. Data Collection

This module is all about qualitative and quantitative data collection. Here you’ll learn not only the theory behind what to collect and why, you’ll learn step-by-step processes in granular detail so you can execute the same processes and skip all the learning and costly mistakes we endured to refine our approach.

Here’s what you’ll learn:

Lesson 1 – Mouse Tracking

Learn how to setup and capture mouse tracking data for insights on how visitors use your website, learn which layouts are working and which need changing to improve conversion rate

Lesson 2 – User Testing

Learn how to conduct live user testing workshops and how to setup and capture data from automated user testing software. Learn how customers behave on your website and how to improve your sales funnel and conversion rates

Lesson 3 – Form Testing

See how to setup and collect data from your forms, learn which fields have the highest dropout rates, cause the most validation errors and improve form completion conversion rates

Lesson 4 – Live Chat

Discover how to setup and capture live chat transcripts from your visitors. Learn what common concerns your visitors have when considering to buy and remove them with improved copywriting

Lesson 5 – Customer Surveys

Learn how to skillfully conduct customer surveys and collect data than improves your value proposition and customer messaging

Lesson 6 – Customer Development Interviews

See how to conduct customer development interviews the right way, how to capture the data, what questions to ask. Turn customer insights into higher conversion rates with improved copy and a more targeted brand voice

Lesson 7 – Website & Exit Intent Polls

Learn why users are leaving your website, target high traffic high bounce rate pages and fix leaks in your sales funnel to increase profits

Lesson 8 – Welcome emails

The best way to greet a new subscriber and learn what products and services they desire the most. Collect data that teaches you what products and services will convert highly before even offering them

Module 3. Data Analysis & Hypothesis

This module is all about data analysis and hypothesis creation and prioritization. Learn the exact and detailed processes I created to analyse all your data sources for killer insights. Learn how to make that data actionable and turn it into test hypotheses. Ideas to test for improved conversion rates on your website. Learn how to build on your customer theory based on the data analysed and how it translates into value propositions, customer personas and brand positioning statements.